SEO (Search Engine Optimization) Marketing PDF Print E-mail
Wednesday, 02 September 2009 17:33
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SEO (Search Engine Optimization)

SEO started out being fairly straight forward, but as it got more popular, it got more complicated. Things start out as a relatively easy thing to achieve, then along comes someone who makes it more complex. This seems to be the case with Pay Per Click (PPC) marketing (fast becoming the MOST popular form of Internet advertising). It’s starting to become more and more complex and expensive.

Pay-per-click means a search engine that bases its search rankings on a "bid for position" basis. You bid a price per click to be in a specific position of the search rankings for a particular keyword or keyword phrase.

For instance, the #1 position for the search phrase "pay per click" needed a bid of $2.03 per click. The 15th position was a bid of $0.85. What position you want and what you’re willing to bid/pay to get the position is up to YOU!

Budget and willingness to bid impact your site's ranking position when the search engine displays searched for keywords or keyword phrase results. You’re not charged the PPC bid until a searcher actually clicks or selects your website name or URL.

If you want to drive traffic to a site (or blog, as your blog is considered to be a site as well) fast,

THIS is the way to do it almost instantaneously.

There are hundreds of PPC search engines you can buy traffic from.

Here’s the top ten with some tips to help you out:

  • Google AdWords - biggest and best for volume, traffic quality and user interface. Most expensive.
  • Yahoo! Search Marketing - First GoTo.com, then Overture, high volume and quality with a few bargains still around. $50 credit on sign up.
  • MIVA - One of the best, and under rated PPC search engines. $5 credit on sign up
  • Enhance - strong emerging PPC search engine, solid quality control. $25 bonus on sign up
  • GoClick- Cheap traffic, fast growing, loyal following, lets you start an account with only $10 and bid from one cent.
  • MSN AdCentre – new player on the block, still has some glitches to work out as it’s frustrating
  • 7Search - smaller engine, good quality traffic good interface.
  • Search 123 - One of the first search engines. Cost effective, good support. Fund with $50, they'll give you $20 free.
  • SearchFeed - Strong return on investment, reasonable search volume. Geographical targeting available with 11 countries
  • ABCSearch - Solid targeting, decent traffic sources, good customer service. Will Match your initial deposit up to $100



Last Updated on Sunday, 06 September 2009 07:13
 

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